For some time now, we've been
documenting how people can take advantage of Google's
Blogger service to make blogs that really showcase their incredible content by using the flexibility provided by this free hosted service. That's why we were surprised when we came across an article detailing
the blog platforms among the top 100 blogs and noticed three things: that very few of those blogs use Blogger (3%, one of which is Google's Blogger Blog so really only 2%), that the majority of the blogs listed there are exceptionally unattractive and/or use
default templates*, and that the ones that are good looking are all custom software (
A List Apart is a good example).